These are answers to our most frequently asked questions. If you have any other questions or a special situation to discuss with us, please do not hesitate to contact us.

What amount of money is required to open an account with Peninsula Asset Management and how are fees determined?
We typically recommend a minimum of $250,000 in cash and/or securities to open accounts. However, we do encourage you to give us a call in any event so that we can discuss this further with you. We do not work on commissions and do not “sell” products like annuities or mutual funds. Our fees are based upon the values of the portfolios under management.

How is the company structured and is it independent?
Peninsula Asset Management is owned and operated by its portfolio managers. The company was founded in 1982 and has been in business for over 25 years. It is not affiliated with any bank, brokerage firm or other entity.

Does Peninsula have professionally educated, experienced financial professionals on staff?
Peninsula`s staff has professional credentials including the Chartered Financial Analyst (CFA) designation, the Accredited Asset Management Specialist designation and the Certified Financial Planner® designation. The CFA designation requires 18 hours of comprehensive examinations and is a globally recognized professional credential in the securities and asset management industry. All of our portfolio managers have had extensive experience managing investment portfolios with bank trust departments before joining Peninsula Asset Management.

If I entrust my money to you for management, what approach will you use in carrying out that management? Will these be sold?
Peninsula will, using its best judgment and an analysis of your personal financial situation, structure an investment portfolio designed to accomplish the goals that you and one of our portfolio managers agree upon at the time you become a client. We will use asset allocation as a key tool to attempt to obtain the level of investment return that is appropriate for your circumstances. For example, if a steady level of income to meet operating or living needs is more important than is long-term growth of capital, the portfolio will be designed to produce a steady, secure stream of income. If growth is more important, income will be de-emphasized, while investment in companies we believe are destined to grow in value will be emphasized. Many clients require or desire a balance between these two goals, so we frequently construct appropriately diversified portfolios in an effort to achieve both objectives.

As a potential client of Peninsula Asset Management, what evidence do I have of the firm’s integrity?
Peninsula Asset Management has been in business since 1982. The firm is registered with the Securities and Exchange Commission. Please call or e-mail us and we will be happy to send you a copy of our ADV which will provide further information on our firm. Please note that Peninsula does not take possession of your cash or securities at any time. Your assets are securely held by a designated custodian bank or brokerage firm.

What if I already have securities in my portfolio when I join Peninsula Asset Management as a client? Will these be sold?
In some cases they may be sold and in some cases they may be kept. This will depend upon several factors. Among the factors considered are (1) whether the security in question fits the appropriate asset allocation, (2) whether we judge the security to be of appropriate quality, (3) what, if any, would be the tax consequences of selling the security, and (4) our ability to follow a particular issue.

How often will I receive a report from Peninsula Asset Management?
Reports are sent out after the close of each calendar quarter. In addition, clients receive reports from their custodian bank or brokerage firm on a monthly basis.

Will my reports provide information which will assist with the preparation of my tax returns?
After the end of each calendar year, Peninsula will provide you with comprehensive schedules of realized capital gains and losses and income received that will be very helpful in the preparation of your tax returns.

How often will I have the chance to talk with my portfolio manager?
You will have direct access to your portfolio manager to discuss your account in a personal meeting or by phone. Contact is intended to occur at a frequency to best meet the needs of each client. We encourage account reviews between client and portfolio manager at least annually.

Account Access

If your account is held at one of the brokerage firms listed below, you may use these links to go to their websites on the internet and look at your account on-line. If you have any questions on how to access your account on-line, please feel free to call us or the corresponding company for assistance.

Company Link for Account Access
A.G. Edwards http://www.agedwards.com
Smith Barney http://www.salomonsmithbarney.com
TD AMERITRADE http://www.advisorclient.com
Clients using Charles Schwab & Co. can access account information using the address www.schwaballiance.com.


PLEASE NOTE: The information being provided is strictly as a courtesy. When you link to any of these web-sites provided here, you are leaving this site. Peninsula Asset Management, Inc. makes no representation as to the completeness or accuracy of information provided at these sites. Nor is the company liable for any direct or indirect technical or system issues or any consequences arising out of your access to or your use of third-party technologies, sites, information and programs made available through this site. When you access one of these sites, you are leaving Peninsula Asset Management Inc.`s web-site and assume total responsibility and risk for your use of the sites you are linking to.